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Kumbh to be promoted globally to attract foreign tourists
 
Chalo Kumbh Chalo campaign launched across countryKumbh to be promoted globally to attract foreign tourists

The government has taken many measures to globally promote the 49 day Kumbh Mela next year and attract a large number of foreign tourists. Kumbh is scheduled to begin in January 2019 at Allahabad. Many steps have been taken in this regard and these include- launch of ‘Chalo Kumbh Chalo’ campaign across the country, branding and marketing campaigns for Kumbh, 2019 and advertisements at major international airports of the country to attract foreign tourists. Besides, a designated area is being developed for flag hoisting of 192 countries marking their representation in Kumbh Mela. ‘Pravasi Bharatiya Divas’, 2019 will also be held in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit Kumbh, 2019.

Detailed arrangements at the ground being chalked outKumbh to be promoted globally to attract foreign tourists


As per the information given by tourism ministry in the parliament, further many other steps are being taken by the Government for smooth organising of Kumbh Mela. These include:
-Drawing out of a detailed movement and parking plan for convenient approach to and from parking areas.
-Identification and development of holding areas for crowd control during the mela period
-Deployment of digital signages in the mela area to guide visitors towards places of interest and dissemination of crucial information by government and law enforcement agencies
-Deployment of dustbins for solid waste management
-Engagement of Ganga Praharis and Swacchagrahis for helping gather community participation and awareness towards conservation of River Ganga.

An integrated command & control centre to be set upKumbh to be promoted globally to attract foreign tourists


Government of Uttar Pradesh is also making many arrangements for the pilgrims who are expected to visit the Kumbh Mela. These include:
-Construction and widening of public roads
-Construction of parking spots at short distances from mela area
-Provision of shuttle buses for the convenience of pilgrims
-Digital signages at systematic points to ensure smooth flow of traffic
-Construction of toilets to maintain cleanliness and hygiene
-Setting up of LED lights in the mela area
-Erection of tents for the use of tourists
-Convention halls and pandals for serving as hub of cultural events
-Deployment of telecommunication services, banking services and water ATMs in the Mela area
-Setting up of integrated command and control centre including CCTV cameras for the security of tourists

 
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